Hidden NY - The Best Curated Instagram Board
July 28 2021 – Felipe Aristizabal
Hidden NY has experienced overwhelming media acceptance since its creation in September 2018, which, with a very well-achieved aesthetic, has captivated a series of followers who became fans of the public board of the urban fashion industry and has reached captivate characters like Pharrel, Lebron James, Virgil Abloh, Ronnie Fieg and even Drake.
The pinnacle of the brand is its Instagram feed, which in recent years has captured the attention of its more than 500,000 followers with up to 10 daily posts ranging from home furnishings to racing vehicles. It is surely not the only Instagram account that seeks to show the history of streetwear in an original way, but it does stand out among all with its unique photos that are not yet viral on the networks. It is impossible to deny that good taste compels HIDDEN, a very well-curated aesthetic that makes anyone want to get hold of some of the elements they find there.
In 2019 during the NBA Playoffs, between the Toronto Raptors and Philadelphia 76ers, Drake came out with a blue jacket, of which the media did not hesitate to flood the networks with that outfit. But there was a big unknown and that was that no one knew where to buy it, since it had been launched almost a decade ago and belongs to the Japanese brand Visvim Kerchief for the fall/winter 2012 collection.
Then it was learned that Drake sent a DM to the HIDDEN account shortly after it was launched to make personal purchases and learn more about the brand, and that was how he managed to obtain this piece, which today and under his tremendous rhythm To acquire pieces, HIDDEN continues to fill its closet with the most exclusive garments.
It is impossible to deny the success of HIDDEN's main page, which can be found on Instagram as hidden.ny, in which they are dedicated only to publishing original content, which they find on the Internet or that their followers themselves provide. The second account is hidden.ppf, which contains all the content of their launches and everything related to clothing, and their third Instagram page is hidden.rsrch, which features opinion articles, interviews, and has a more informative approach. .
The beginnings as a consolidated clothing brand were with basic logo prints on Gildan t-shirts, which quickly escalated to what it is today, clothing manufactured entirely by them with very high quality standards, which at Libur we can corroborate that takes precedence over many brands that have been on the market longer. Its Japanese influences make HIDDEN easily stand out from the rest, even for those who don't know it.
Good taste was what allowed HIDDEN to establish itself in the urban fashion market, a market in which new proposals emerge day after day, but there are very few that really impact, because they do not have a defined identity. Contrary to that of HIDDEN, something that began as a streetwear page only and ended up being one of the brands with the greatest prestige and greatest future projection in the market.
